"We haven't got plans for the Epica, if you are going to do something at a local level, the costs of doing the recalibration on an Epica – and to design the body packages – is exactly the same as it is on a Commodore, and we can't sustain it." said Mr Crennan,
Of course, to avoid a PR disaster, HSV have used the "not enough demand" excuse to avoid the real question of weather or not "the epica is good enough" to sport a HSV badge.
"Our bread and butter will always be the V-car (VE Commodore) and the W-car (WM Statesman/Caprice)," he said.
Last week we had the Holden Epica in our garage (expect a road test review in the next few days) and although the car proved itself a worthy adversary to its rivals, we can't imagine a HSV Epica.
Although with the XR performance range from Kia coming in the next few years, and the next Hyundai Tiburon set to come with a turbocharger and a rear-wheel drive platform, it seems that Korean cars may well be recognized as performance cars in the next decade.