Alfa Romeo rocks out with Harrison and Marshall

Alfa Romeo has teamed up with audio specialists Harrison and Marshall to produce a limited edition guitar and a one-off Mito sound machine.
- shares

Harrison’s exclusive axe is inspired by Alfa Romeo’s design and heritage, incorporating the style, materials and technology of the famous Italian brand’s road cars.

The ‘Alfa Romeo’ features carbonfibre composite on its back and insides and aluminium for its pick-ups, tailpiece and bridge.

The Alfa Romeo badge acts as the guitar’s volume dial, while a green malachite Quadrifoglio Verde – the four-leaf clover symbol linked with the company for almost a century – rests on the third fret.

The body, finished in iconic Alfa Red, is fashioned from poplar wood with a maple cap inspired by Alfa’s famous front grille.

Harrison Custom Guitar Works will hand-build just 11 Alfa Romeos – one for each decade in the brand’s history. Each will taking eight months to build and will cost £4000 ($7230).


Alfa’s second collaboration teams it with Marshall Amplification for the one-of-a-kind Mito By Marshall.

The city car concept claims to draw inspiration from the look and feel of Marshall’s amplifier equipment. It boasts a 50-watt amp head with two 12-inch 75-watt speakers in the boot space and a dedicated battery system, allowing budding rock stars to open the boot, plug in and crank up the volume.

The Alfa Romeo Mito By Marshall features Marshall’s traditional gold finish on its grille, front and rear light surrounds, mirror caps, door handles, and side door and lower bumper trim.

Marshall badges on the rear pillars, Jim Marshall’s signature above the side indicators and a #LIVEFORMUSIC graphic on the rear windscreen complete the exterior enhancements.


Unique interior elements include Marshall sill plates, white piping around the seats and centre console, a Shure SH55 microphone gearknob, specially upholstered seats and floor mats, and a gold finish on the DNA mode selector toggle and climate control switchgear.

The Mito By Marshall concept is powered by a 1.6-litre four-cylinder diesel engine.

Though a one-off at this stage, Alfa Romeo brand head Ivan Gibson was hopeful it “might influence a future special edition”, labelling the concept “the realisation of a fantastic project between two iconic brands from the worlds of automotive and music”.