To mark its 81 Formula One victories Lotus will market the special edition Lotus Exige LF1 that's limited to, you guessed it, 81 units.
The Exige LF1 can easily be spotted thanks to its distinctive black and gold colour scheme derived from the Lotus Formula One team's livery. Gold highlights adorn the alloy wheels, rear wing struts, badging, embroidery and leather stitching.
There's also a dash of red on the spoilers, brake calipers, hood and roof in deference to the team's current F1 car.
On the dashboard there's a carbon fibre commemorative plate, which not only lists the car's build number but the race victory that it's honouring. Car number one celebrates the company's first grand prix victory which happened at Monaco in 1960, while car 81 harks back to Kimi Räikkönen's win at Albert Park in 2013.
The Exige race pack is fitted as standard and includes high performance two-piece brake discs, and Pirelli P-Zero Trofeo tyres wrapped around 17-inch alloys at the front and 18-inch rims at the rear. Heated seats and reversing sensors are optional, though.
Buyers will also be treated to a tour of the Lotus Cars factory in Hethel, as well as Formula One team's headquarters in Enstone.
Like the Porsche 911 Carrera S Martini Racing Edition that was announced earlier this week, the Lotus Exige LF1 doesn't sport any performance or handling enhancements over the Exige S on which its based.
That means the Toyota-derived 3.5-litre supercharged V6 still kicks out 257kW of power and 400Nm of torque to the rear wheels via a six-speed manual transmission. Performance is, as you'd expect, unchanged. The LF1 can race from 0-100km/h in four seconds flat and hit a top speed of 274km/h.
No word yet on how much the LF1 will set buyers back, but it will be everywhere in the world except the USA.