It's an incredible effort for Kia, and one that has indeed proved exciting for the Korean manufacturer who said sales are 13 per cent higher than they predicted.
"Soul is a very exciting product for Kia, with a unique look and style it is bringing something fresh to the UK market," said Paul Philpott, Managing Director, Kia Motors (UK). "Customers who have never considered a Kia before are taking Soul to their heart and are discovering the quality, value and exciting design of our cars".
Soul is a five-door, full five-seat hatchback with front-wheel drive, a high roofline and has a generous luggage area that matches many larger C-segment offerings.
It is available with a choice of 1.6-litre petrol and 1.6-litre diesel engines. As with all Kia vehicles, the Soul features a five-year, unlimited kilometre warranty.
Already a multi-award winner, the Soul was the first Korean car ever to receive Germany's prestigious recognition of a design award from the world renowned reddot product design competition.
In the UK, Fast Car magazine named Soul the ‘Best New Model for 2009’ and this week in the USA, Ward’s AutoWorld announced the winners of its annual ‘Interior of the Year’ awards.
Soul was named ‘Grooviest Interior’ winning its class when looks, value, safety, comfort and convenience were assessed.
Marketing of the Kia Soul has begun in Australia this month with sales here already proving promising.
"Kia Soul marks a revolutionary expansion of the Kia product range," said Mr Panu Vainamo, General Manager Marketing, Kia Motors Europe. "Soul is a bold statement of Kia’s determination to succeed as one of the world’s top automotive companies. It appeals especially to the young and the young-at-heart and order books for 2009 are looking very strong. Soul is a car that challenges consumers to rethink everything they know about us. Kia products have ‘stand-out’ design qualities and an emotional appeal to consumers."
To read our First Steer on the all-new Kia Soul, click here.