Titled "Create a cool video game car for Volkswagen!", the competition calls on young designers to create not only an eye-catching bespoke car, but also come up with a video game concept.
As the car is meant for the virtual world, it needn't be constrained by real world considerations, like safety regulations, outward vision, or ease of passenger ingress and egress. Design submissions also shouldn't be based on or look like a current road-going model.
Although the Volkswagen Group owns many brands, including Audi, Bentley, Bugatti, Lamborghini, Porsche, Seat and Skoda, some of which are seemingly better suited to in-game flights of fancy, the entry must be a Volkswagen-branded car and be recognisable as one.
Those more adept at coming up with car interiors, graphics, interfaces, or colour and trim should not feel left out as entries can focus on these areas. Submissions can be entered by individuals or teams of up to two people.
A four person jury comprising of Klaus Bischoff, executive director of design at Volkswagen; Tomasz Bachorski, head of interior design; Oona Scheepers, head of colour and trim; and Oliver Stefani, head of exterior design, will adjudicate the competition. Entries close on August 15, 2014 (German time) and the winners will be announced on September 30, 2014.
This isn't the first such global contest run by Volkswagen: a 2011 edition called on young designers to come up with an electric car proposal, but this earlier competition was limited to entrants from the emerging markets of China, India and Russia.
The company's dedicated competition website has more details about the contest, including entry specifications, submission instructions and contact details.