Now starting at $105,000 for the sedan and $108,500 for the Avant – down from $119,900 and $123,400 respectively – the Audi S4 has been reduced by just shy of $15,000.
Down $16,400 from their previously shared $135,400 figure, the Audi S5 Coupe and S5 Sportback five-door hatch are now priced identically at $119,000.
Boasting the largest cut is the Audi S5 Cabriolet which is now priced at $129,000 - down $17,000 from its existing $146,000 list price.
All S4 and S5 variants power all four wheels via the same 245kW/440Nm supercharged 3.0-litre V6 petrol engine and seven-speed S tronic dual-clutch automatic transmission. The combination is enough to shift the S4 sedan and S5 Coupe from 0-100km/h in a claimed 5.0 and 4.9 seconds respectively – the S4 Avant and S5 Sportback take 5.1sec, and the S5 Cabriolet has a claimed sprint time of 5.4sec. Combined cycle fuel consumption also ranges from 8.1-8.5 litres per 100km.
Standard equipment across all models includes ‘S’-specific sports suspension, sports front seats, an 'S’-design multi-function, flat-bottom steering wheel with paddle shifters and Audi's MMI Navigation plus system with a seven-inch colour display. A sport differential is also optional.
Audi Australia claims the "price re-alignment" is due to the "outstanding success to-date" of the 230kW/650Nm Audi SQ5 TDI, with the $90,600 SUV prompting renewed levels of customer interest in the brand's performance models.
“The recent success of the SQ5 TDI has led us to re-align pricing of our TFSI petrol-powered passenger car models to bring them closer to the outstanding offer of the SQ5 TDI," Audi Australia managing director Andrew Doyle said.
2014 Audi S4 and S5 manufacturer’s list pricing:
Audi S4 sedan – $105,000 (-$14,900)
Audi S4 Avant – $108,500 (-$14,900)
Audi S5 Coupe – $119,000 (-$16,400)
Audi S5 Sportback – $119,000 (-$16,400)
Audi S5 Cabriolet – $129,000 (-$17,000)