The Lannia concept sedan, which was revealed at the 2014 Beijing auto show over the weekend, is said to be "tailored towards the 'Post 80s' Chinese desiring an 'Energetic Sedan For Me'".
The car melds Nissan's new angular styling language similar to that seen on the new Murano SUV with sporty lines like those used in the youthful IDx concept coupe. Nissan describes the car, which is a result of a collaboration between Nissan Design China and the brand's global design centre, as being a "sedan theory-breaker".
Nissan's chief product planning officer Andy Palmer said at the Beijing show that the Lannia is aimed at the Chinese car market, which is the biggest automotive sales market on Earth, but hints towards future global products and the brand's design direction for the future.
"Lannia concept joins our growing family of China-focused models," Palmer said. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world."
The name Lannia is derived from the car's Chinese name 蓝鸟・印象 (lan niao, yin xiang), which translates to be mean "Bluebird impression" after the Japanese brand's iconic small sedan.
Click the Photos tab above for more images of the new Nissan Lannia concept.