Plans to expand the Audi TT line-up to include a "family car" have already proved fruitful with the company unveiling the Audi TT Offroad Concept at the 2014 Beijing auto show.
Just weeks ago Audi technical chief Ulrich Hackenberg said the German luxury car maker was "working on future derivatives of the TT", adding "could the TT be extended as a family car?"
It seems he knew the answer, with Hackenberg stating in a release that the five-door Audi TT Offroad Concept crossover is “a glimpse of how we might imagine a new model in a future TT family”.
Bearing many of the styling features of the all-new TT coupe revealed at the 2014 Geneva motor show in March - not to mention the Audi Allroad Shooting Brake Concept two-door crossover uncovered at the Detroit show in January - the TT Offroad Concept adds the extra practicality of a set of rear doors, a higher ride height, 21-inch wheels and more rugged exterior design.
Measuring 4.39 metres long, 1.85m wide and 1.53m tall with a wheelbase of 2.63m, the TT Offroad is a similar size to the brand's current small SUV, the Q3 - though that car sits eight centimetres taller.
Audi has fitted the TT Offroad Concept with its e-tron plug-in hybrid drivetrain consisting of two electric motors (40kW at the front and 85kW at the rear axle) that is teamed to a 2.0-litre four-cylinder turbocharged engine. It produces a maximum of 300kW of power and 650Nm of torque, and is claimed to sprint from 0-100km/h in 5.2 seconds, with a top speed of 250km/h. Despite offering plenty of punch, Audi says its claimed fuel use is just 1.9L/100km on the European test cycle.
The powertrain features a conventional plug-in option, but Audi has also fitted the car with an inductive wireless charge system. The system uses a plate with a coil and inverter that can be plugged into a wall and left in the car's regular parking space. Audi says the charging process starts when the car drives onto the plate, and takes as long as a regular plug, claiming the systme is "90 per cent efficient".
Inside, the TT Offroad Concept boasts a near-identical interior to the production TT coupe, though the SUV version has four full-sized seats. The new digital dashboard display with maps, controls and media integration sits in front of the driver, while the rest of dash closely mirrors the production two-door, with neat air-vents with integrated temperature controls and a newly designed shift-lever for the six-speed dual-clutch auto gearbox.
The show car has a trio of tablets for use by the passengers inside and outside the car, and even adds a few extra cup-holders for in-cabin comfort. Audi makes no mention of the boot space of the new model, but the company says a box in the cargo-hold houses a 1:18 scale remote control car modelled on the yellow crossover.
Whether or not the TT Offroad will make it to production is unclear, though it is highly likely given the German luxury marque's push to produce 11 new models by 2016, including a smaller SUV dubbed Q1.
Click the Photos tab above for more images of the new Audi TT Offroad Concept.