Speaking about the future of the range-entry Up!, Volkswagen Australia communications general manager Karl Gehling told CarAdvice, “That [sub-light] segment is very price sensitive. When we put an offer on, it sells well, but without an offer on, volumes are insignificant. At this stage we’re not planning on continuing with it once current stocks are sold out.
"There’s very aggressive pricing in [the light] segment and we can’t continue to compete at that level.”
The German car maker announced late last year that the Eos model line introduced in 2006 would be discontinued after a single generation. The reasoning was that it had become a model too many alongside the Golf cabrio, which is due to arrive in seventh-generation form later this year, crowned by a new R variant.
Meanwhile, the Scirocco, which belatedly arrived in Oz in 2011 after three years on sale in Europe, is now due for renewal. However, the fourth-gen model isn’t expected to go into production until 2017, and may not make it to Oz at all.
“It’s one car that’s definitely still under consideration, we haven’t made the call on it,” says Gehling. “It’s all part of this overall strategy where we’ve been reviewing the product range, everything from how many models, how many options and variants we needed in our line-up to try to reduce the complexity of our range from Up! through to Touareg V8.
“We looked at Scirocco as a way of replacing the three-door Golf R, and it was well received.
“But as with any [niche performance] vehicle there’s an initial demand and we’ve watched it drop off, and we’re still considering whether or not we continue with it. We haven’t made a decision at this stage.”