The Jaguar XK will be no more by the end of 2014, according to overseas reports.

Jaguar XKR-S Convertible

The fate of the British brand's two-door grand tourer was announced at an event at the Geneva motor show, and UK publication Autocar reports Jaguar made the decision to renew its focus on the recently introduced F-Type range and the upcoming XE small sedan.

The Jaguar XK 2+2 coupe is hotly tipped to be replaced by a larger flagship model focused more on luxury than the F-Type range, but any such new model is unlikely to be seen within the next 24 months as Jaguar prepares its new sedan and a production version of the C-X17 SUV.

The Jaguar XK has been a stable seller in the brand's range locally, with 79 examples sold in 2013 and 78 in 2012. The current car is still on sale, with prices ranging from $188,645 for the entry-level coupe through to $298,645 for the XKR-S coupe and convertible models.