The quirky new city-sized SUV has been confirmed to go on sale in Australia either in late 2014 or early 2015, and it's set to take on the likes of the Holden Trax, Nissan Juke, Ford EcoSport and sister brand Peugeot's 2008.
“We can have it [in 2014] – it’s just a question of designing a good version – the range, the good price point,” he said.
“I think it’s a unique proposal – of course, not only because of the design of the car, but also the car is very light," he said of the 880 kilogram SUV, which is considerably smaller than the C4 hatchback with which it shares its name.
“It’s about pure design. When they first designed the C4 Cactus it was made to replace the 2CV. This is the kind of thinking with something very simple, something it is very easy to drive.”
“I think there is room for both the cars,” he says of the Peugeot 2008 and Citroen C4 Cactus being sold alongside one-another, suggesting the former is more focused on buyers who want the bells and whistles, while the latter is more of a no frills offering.
The C4 Cactus debuts a number of new technologies, including the world’s first roof-mounted front passenger airbag, and Airbump technology, which protects the panels and bumpers of the car with rubber-coated pockets of air.