Lamborghini enhances Ad Personam customisation program

Lamborghini will present its new program at the 2014 Geneva Motor Show alongside a highly customised Aventador roadster.

The iconic Italian sports car manufacturer has confirmed the personalisation program will also be extended to the Huracan in the near future.

Among the new additions are more passenger compartment colour combinations, a greater range of leather and Alcantra colours and more options for floor mats and seatbelts.

New materials include semi-aniline leather and Lamborghini-patented Forged Composite for interior and exterior details.

Hand-stitched seat emblems and monograms are available too, along with dual-colour exterior paint and new livery options.

Even an entry-level Lamborghini with no add-ons is far from a wallflower, though the custom specification options are seemingly endless if you have enough coin for a made-to-order vehicle and really want to stand out.

Customisation is becoming increasingly popular among high-end luxury car buyers.

Ferrari offers a bespoke vehicle service with its Tailor Made program, and recently revealed every car it sold in the past year was customised in some way.

Similarly, 2013 marked a record year for Rolls-Royce with 90 per cent of clients using its Bespoke program.

McLaren and Aston Martin now also have their own custom specification studios so they can keep up with requests.