Holden played a crucial role in the new Chevrolet Adra concept SUV that has been revealed ahead of the Delhi auto show.
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The new model has been designed as a global concept, with GM India initiating the conception, design and development of the car while Holden supported the development of the Adra concept, and also built the showcar in Australia.

Executive director of GMIO Design Michael Simcoe said the design collaboration for the Adra - which appears to have taken a number of styling cues from the Kia Soul - across different countries illustrated the company's global approach to vehicle design.

"Traditionally, work that took place in Australia would be seen on Australian roads. That’s no longer how we operate," Simcoe said.

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"Today, GM designers work on global programs, the majority of which are for international markets and Adra is a perfect example of this," he added. "The concept clearly showcases GM India’s impressive creative design talent and strong understanding of this emerging market.

“And Holden’s design capabilities are recognised worldwide. They have a reputation for being a mature and highly experienced design centre with incredible scope including creative design, clay modelling, animation, colour and trim and fabrication.

"The end result is a show car that is sure to impress the Indian public and one that GM India should be incredibly proud."

The Adra is expected to spawn a cut-price production mini SUV that could take on the likes of the Ford EcoSport. The company says it will "meet the unique needs of the Indian consumer", with good visibility, high ground clearance and lots of interior space for the size of the car.