A confronting new road safety ad released by the New Zealand Transport Agency aims to alert speeding drivers to the reality that people make mistakes when behind the wheel.
Focused around the key message that at speed, there is less opportunity for a driver to react to a mistake and recover, the 60-second ‘Mistakes’ ad intends to reframe the way people look at speeding.
The ad shows two cars moments before an imminent high-speed T-bone collision, with both drivers explaining why they’re now in the situation.
“A person may be a good driver but they can’t deny that people do make mistakes … And in life, mistakes are made often,” the agency’s website states.
“We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else’s.
“No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”
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