Focused around the key message that at speed, there is less opportunity for a driver to react to a mistake and recover, the 60-second 'Mistakes' ad intends to reframe the way people look at speeding.
The ad shows two cars moments before an imminent high-speed T-bone collision, with both drivers explaining why they’re now in the situation.
"A person may be a good driver but they can't deny that people do make mistakes … And in life, mistakes are made often,” the agency’s website states.
“We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's.
"No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”
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