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by Tim Beissmann


Jaguar has taken a cheeky swipe at rival Mercedes-Benz in a video reply to the luxury German manufacturer’s playful poultry-inspired Magic Body Control advertisement.

Mercedes-Benz released the light-hearted 50-second commercial for its new suspension system in September following its debut in the new S-Class in July. The ad featured five hens and compared their smooth movements to the innovative camera-linked suspension system.

Clearly determined not to be outdone by the usually straight-faced German car maker, the British brand’s American division snapped back with a video of its own called ‘Jaguar vs Chicken’.

We won’t spoil the ending for you, though the ad’s tagline – “Magic Body Control? We prefer cat-like reflexes” – gives you an idea of what to expect.