Official industry figures released today have revealed Holden sold 3315 Commodores in October 2013. It’s the large car’s best monthly performance since the 3712 units of September 2011.
Holden Commodore sales for October were up 35 per cent compared to October 2012, though the run-out period for the first half of 2013 for the previous-generation VE means year on year sales are down 16 per cent.
With sales of Holden’s other locally built car, the Cruze, finishing at 1923 for October, it means the Commodore now heads the small car by 22,121 to 21,113 year to date - reclaiming its No.1 Holden status it lost in March.
Holden shifted the production line balance in favour of the Cruze earlier this year as it awaited the June launch of the new VF Commodore. It says it has now adjusted it again while stating the October result proves the Commodore is still highly relevant in the market.
“Obviously earlier in the year when Commodore was in run-out, production was skewed towards Cruze … customer demand,” said Holden spokesman Sean Poppitt.
“Now Commodore sales are ramping up, production is certainly ramping up.
“[The October sales result] is just proof people still want an Australian-built car. It was number three in the [overall] market, so there’s life yet in the Australian large sedan.”
Other locally built large cars aren't faring as well, however. The Ford Falcon is down 30 per cent year on year, with 1076 sales in October. The Toyota Aurion is down 24 per cent, with 599 sold in October.
The other positive news for Holden is that the October Commodore result included a healthy mix of higher-end models such as Redline, SS V and Calais V variants that would have better margins than fleet-focused Commodores.
"Demand for the top end [Commodore] models have certainly exceeded our expectations," said Holden's direct of sales, Peter Keley. "So we’ve responded by building a richer mix of models to reflect customer demand and that has delivered stronger sales figures."
Last month was also Holden’s best October result since 2009.
The future of Holden as a local manufacturer remains in the balance, however, with parent company General Motors pushing for more financial assistance than already agreed and the Abbott government pushing for greater export numbers.