First debuted on the all-new third-generation Honda Jazz city car (pictured bottom), Honda says Exciting H Design!!! is to be applied to all its vehicles globally "to promote a more unique character and stronger presence around the world".
Not simply a measure of the Japanese manufacturer's enthusiasm for its new styling direction, the car maker says the three exclamation marks represent three key design factors: innovative spirit; the pursuit of a beautiful body structure and layout; and finely honed surfacing and texture. It categorises the three into 'High Tech', 'High Tension' and 'High Touch' respectively.
By incorporating these three factors into exterior and interior design, Honda believes more unique and, you guessed it, "exciting" designs will be realised.
It claims Exciting H Design!!! will manifest itself into exterior cues including its new "solid wing face", a "well-toned" and beautifully proportioned athletic form and "dramatic surfacing".
Inside it will give rise to easy-to-see and -use interface technologies, "sporty and emotional" cockpits and expressive "craftsmanship".
The new Honda Jazz is due to arrive on local shores in 2014.