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by George Skentzos

A century has passed since Ettore Bugatti started his business in the Alsacian town of Molsheim, France in 1909.

To commemorate this fact, Bugatti has unveiled a one-off special edition Veyron – the “Bleu Centenaire” – at the Geneva Motor Show, alongside the remarkable Grand Sport.

This special model takes up the traditional Bugatti two-tone colour specification, utilising a subtle differentiation of the iconic light shaded Bugatti blue.

Bugatti Veyron 'Bleu Centenaire' 100th anniversary special

The two-tone effect is achieved with a unique combination of a “sprintblue matt” and “sprintblue gloss” – colours not seen since the original Bugatti’s left the production line for the last time, precisely 50 years before the Veyron was realised.

The roof-trim and exterior rear-view mirrors are finished in polished, anodised aluminium while a special wheel design has been added – enhanced by a bright red brake-calliper.

Bugatti Veyron 'Bleu Centenaire' 100th anniversary special

The interior is fitted with plush snowbeige leather with quilting on the seats which also covers the centre console.

Additional standard equipment includes new LED lights, Park Distance Control and a rear-view camera which will feature on all Bugatti Veyrons from this year onwards.

Unfortunately earlier speculation of added performance has not been realised, with the Centenaire still boasting the same 1,001hp from its quad-turbocharged W16 engine.

Bugatti Veyron 'Bleu Centenaire' 100th anniversary special

The special edition Bugatti Veyron Bleu Centenaire will cost 1.35 Million Euro, or roughly A$2.66 Million.

Bugatti will continue to celebrate its hundredth anniversary on various occasions throughout the year, culminating in an event in Molsheim on September 12, 2009.

The Veyron has become an icon of automotive history in just three short years, with 200 cars already delivered and 250 order to date – meaning there are only 50 Veyrons to be sold until the limit of 300 units will be reached.

CarAdvice was the first Australian motoring publication to drive the Bugatti Veyron, find out what we thought about it in our written review and video review.