Now Ferrari is set to debut a new special edition model at the Geneva Motor Show that it refers to as a "technological laboratory", aimed at a select group of clients, dubbed the 599XX.
The Ferrari 599XX incorporates the most advanced technologies resulting from the marque’s road-going and Fomula One research, many of which will be used for the first time and have been developed exclusively for this car.
Ferrari has been tight-lipped so far on what exactly this will involve; revealing only that it would boast the same exterior hue as the F2008 Ferrari F1 car.
Also being introduced by Ferrari at Geneva is a new dynamic Handling GT Evoluzione (HGTE) Package for the 599 GTB Fiorano that promises to sharpen handling even further, although we wonder if that is even possible.
The 599 GTB Fiorano equipped with the HGTE package (pictured above) is finished in a unique three-layer metallic Rosso.
At the show itself, potential buyers will be welcomed into an exclusive area that will give them a taste of the virtually endless personalisation options on offer.