Luxury car maker Mercedes-Benz will unveil an exclusive vehicle of a different breed – the Silver Arrow of the Seas concept yacht – in Montenegro this weekend.
The 14-metre (46-foot) luxury yacht - initially announced last year - previews the final design that will be revealed at the Monaco Yacht Show in September.
In typical niche-busting form, Mercedes describes the yacht as a “crossover granturismo”. In other words, the Silver Arrow of the Seas is a motor yacht with beds on board.
The yacht is the result of Mercedes’ partnership with Silver Arrow Marine. It forms part of a wider design program in which Mercedes aligns itself with leading designers of “mobility, lifestyle, sport and interior design” products. Previous partnerships have given rise to a helicopter, furniture range, and eyewear and luggage collections.
Mercedes says the aim of the program is “to transfer Mercedes Benz’s unmistakable, progressive design idiom and high standards of luxury to other spheres of life”, a claim that isn’t entirely unreasonable given the strong connection between the yacht’s design and Mercedes’ passenger vehicles.