Computer game millionaire and ex-Aston Martin racer Les Edgar has led a group of like-minded investors and car enthusiasts to buy TVR’s name, design rights and assets, and he now asserts that a new TVR model will be built, confirming rumours reported on CarAdvice last month that TVR will be revived.
New TVR boss Edgar has told British car weekly Autocar that the unnamed model will spearhead the all-new, all-British affair in a two-car range “that will be entirely in character” with the cars TVR was making a decade ago
With the firm having just started, Edgar admits there are still many options to consider, but it will probably start by launching a model of its own original design, and support that soon after with a second model around the 50 – 80,000GBP price band.
“If we wanted, we could probably have a new edition of the old Sagaris (pictured above) on the market in about a year," he said.
“But I think it’s more likely we’ll choose to build all-new TVRs, and that’ll probably take us twice as long.”
The models will not be Jaguar F-Type rivals, but will focus on performance, driving factors and personality.
“They’ll be the kind of cars people understand TVRs to be: fast and powerful with great handling and a great noise.”
When questioned what challengers the new TVR model most likely will have, Edgar cites “a second hand Aston”, because it’s front-engined and British.
Edgar admits that TVR’s new management face some big decisions such as where to base the new factory, whether or not to build updated versions of previous models, how many cars to build and whether to use proprietary engines or (much more expensively) make its own.
“None of us have ever built a car, but we have a fair bit of business know-how.
“We’re clear about the car we want to build, and believe we can bring fresh thinking to the whole thing”.
With other marques proving that the UK is the richest sports car market anywhere, Edgar claims that there is no plan to export early cars, with volume projected to be low.
However, Edgar insists that this is far from being a bauble for the affluent.
“It is a well-thought out business plan, and at the root of that is the requirement to make money. We all have a lot to lose.”
And when asked how to summarise the personality of the new TVR models, Edgar declared: “Put it this way, you’ll know you’re alive when you drive one”.