Loading indicator
News & Reviews
Last 7 Days

Alfa Romeo 4C

Up until last week, few, if any, had seen the Alfa Romeo 4C, let alone driven it.

But that all changed when Spanish racing driver Marc Gene led a unique PR stunt, cruising the streets of Madrid in the 4C in search of a co-pilot.

Gene asks commuters waiting at a bus stop if they are interested in joining him for a test drive. Following a single surprise rejection, a second commuter immediately accepts the offer and is taken for what amounts to a joyride with the famous race driver.

That’s before Gene asked his passenger if he “wants to do something cool”, at which point the pair arrives at a closed track for a high-speed run.


Production of the all-new Alfa Romeo 4C is now underway, with the mid-engined, rear-wheel-drive sports car expected to launch in Australia in mid 2014.