Chrysler’s standalone performance brand, SRT has produced its first-ever television commercial, entitled Body and Soul.
There are several versions of the ad – all aim to personify the intimate connection some people have with their cars, especially owners of performance models such as those offered by SRT.
The ads also reference Chrysler’s performance past, demonstrating the connection between the relatively recent SRT brand and America’s rich automotive history.
Though the campaign features SRT’s 2013 flagship, the 8.4-litre V10 Viper, all of its models get a mention. These include versions of the Grand Cherokee, Chrysler 300, Dodge Challenger and Dodge Charger