“We have 16,000 orders, mostly coming from dealerships where the 2008 wasn't even presented,” Picat said of the Peugeot 208-based crossover’s early popularity in Europe.
Industry analyst IHS Automotive says the Peugeot 2008 will quickly become the top-selling vehicle in Europe’s booming sub-compact SUV market.
The segment is tipped to more than triple in size over the next three years from 150,000 in 2012 to more than 500,000 by 2015.
PSA plans to produce 200,000 Peugeot 2008s around the world in 2015, with half of those to be built in China and Brazil for emerging markets.
The Peugeot 2008 will launch in Australia in October with an 88kW/160Nm 1.6-litre four-cylinder petrol engine and the option of five-speed manual and four-speed automatic transmissions.