The environmentally friendly vehicles include the all-new third generation Prius, the locally styled Hybrid Camry Concept vehicle (pictured above) and Toyota's futuristic 1/x show car.
The company's David Buttner said the vehicles reveal Toyota's determination to make sustainable mobility a reality.
"The three Toyota hybrid cars unveiled today contain ground-breaking technologies and highlight innovative possibilities for the future of motoring," said David Buttner, senior executive director sales and marketing. "The Hybrid Camry Concept Vehicle was conceived and produced in-house by Toyota Style Australia. It is a strong pointer to the hybrid Camry we will manufacture right here in Australia from early next year. Its startling paintwork, dramatic lines and sporty appearance definitely convey the passion in our company to produce Australia's first hybrid car."
"The third-generation Prius is a quantum leap in technology that includes a remarkable double: improved performance while using less fuel,"Mr Buttner continued. "While the 1/X concept is a vehicle that completely redefines what it means to be environmentally considerate. The name says it all: a car that weighs a fraction of others in its class today - and uses a fraction of the fuel."
The hybrid vehicles are joined on the Toyota stand by two custom cars from Auto Salon - a Yaris hatch and a RAV4 SUV - and 12 other production vehicles.
Melbourne International Motor Show commences this Friday from 5pm at the Melbourne Exhibition Centre.