Seems like GM holden are in denial that the high fuel prices are hurting their bread and butter Holden Commodore sales. The whole segment is infact suffering badly from the high fuel prices. Last year this time, the Family Car (V6) segment had sold 15,106 more cars, or 21.6 per cent more. That is a truly amazing figure when you think about it! As I have mentioned earlier it seems like Australian's are getting the idea that they don't need a big Aussie made V6 as a family car while smaller cars like the Toyota Corolla and the Subaru Impreza with their 2.0L engines are more than sufficient.
The best possible remedy for this sort of situation is to release an all-new car that you have spent $1 billion on developing. Of course we would like to be selling more cars but we are managing the run-down to the new and know exactly where we are in relation to that. These things are cyclical and we know where we are in the cycle
So they don't seem to get it, obviously fleet sales will increase once the new Commodore is out, but that is about it! I don't think the segment is going to catch up to numbers enjoyed in the previous years any time soon. The oil prices are going higher and higher and there is no need to motorist to continue to buy big engined cars. Besides, as I wrote earlier Australia Cars depreciate rapidly.
The consumer appetite for new cars, particularly new small cars, remains very healthy and we could see the market regain a little ground in the second half of the year when the recently announced tax cuts take effect
As I mentioned before Toyota Australia leads the way as Australia's number one car company with 18,310 cars sold in May alone! So the number of cars sold per company this year so far are:
Toyota : 82,227
Holden : 60,792
Ford : 48,496
Mazda : 27,193
Mitsubishi : 21,745
Nissan : 20,860
Honda : 20,363
Hyundai : 20,148
Subaru : 15,182Kia