Motor Shows

Hyundai's blue brand Melbourne preview

Hyundai is set to showcase its new 'blue' sub-brand at the Melbourne International Motor Show later this month with appearances by the i10 blue and i30 blue.
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These 'blue' vehicles will be utilised on a global scale as a range of environmentally conscious, low emissions vehicles.

Currently manufactured in Hyundai’s new Nosovice factory in the Czech Republic, the i30 will become the first mass production vehicle to wear the blue label as i30 blue.

Hyundai's blue brand Melbourne preview

Among a raft of subtle modifications designed to lower vehicle CO2 emissions, the i30 blue brings SG (Idle Stop and Go) technology to a production car for the first time.

Ideal for city driving, the system automatically switches the car’s engine off when stationary, resulting in a 7 per cent improvement in fuel consumption when applied to the brand's 1.6-litre petrol engine.

Hyundai's blue brand Melbourne preview

The i10 blue and i30 blue will join the all-new i20 small car and sporty Genesis Coupe on Hyundai’s stand at Melbourne.