By its own admission, VW UK’s public relations department says the new Volkswagen Rock Up! and Volkswagen Groove Up! will appeal to “fans of loud music, great-looking small cars and questionable puns”.
Inspired by 'sound', the duo is the latest addition to the Volkswagen Up! city car family, enhancing the UK market’s top-spec High Up! variant with new tech and styling features.
The three-door Volkswagen Rock Up! (pictured) is distinguished by a body-length anthracite stripe, 16-inch alloy wheels and a body kit comprising a gloss-black front spoiler, side skirts, rear diffuser and rear spoiler. The mirror caps are also black on all models except those ordered with black paintwork, which adopt chrome fixtures.
Standard interior features include heated front seats, a six-speaker stereo and the Maps & More infotainment system with touchscreen satellite navigation and Bluetooth connectivity with audio streaming.
The Volkswagen Groove Up! hits even higher notes, scoring a Fender sound system with a 300-watt amplifier and a subwoofer, as well as 16-inch alloys, tinted windows, bespoke black seats with orange stitching, and a leather-wrapped steering wheel, gear lever and handbrake.
The Rock Up! and Groove Up! are both powered by Volkswagen’s 55kW/95Nm 1.0-litre three-cylinder petrol engine and equipped with a five-speed manual transmission.
The duo will arrive in UK dealerships from July.