Holden, Hyundai-Kia and BMW have been the latest automakers to make their pledges known to the public in an effort to support the Victorian bushfire appeal.
They join Mercedes-Benz, Honda, Nissan, Audi and Ford among the growing list of car makers who have helped support the relief efforts despite one of the most financially troubling times in the industry's history.
GM Holden has pledged 300 vehicles to the victims of the bushfire disaster which would be provided for a period of between three and 12 months.
Holden had also previously pledged a cash donation of US$100,000 through the GM Foundation, along with $193,982 raised through employees and dealers around the country.
The Hyundai-Kia Automotive Group announced last night that it would be donating an astonishing $300,000 towards the 2009 Victorian Bushfire Fund - the largest single cash donation made by a car maker so far.
BMW Group Australia, on behalf of BMW and MINI vehicles, as well as BMW Motorrad, today announced it would donate an initial sum of $100,000 to the Victorian Bushfire Appeal Fund.
“We’re moved by the severity of the disaster and the extent of the tragic human suffering,” said Guenther Seemann, Managing Director of BMW Group Australia. “On behalf of our employees and customers, we hope this donation will assist those affected by the Victorian bushfires,”
The company would also match donations collected from BMW Group Australia employees dollar for dollar, as well as personally supporting employees who have been directly affected by the fires.