The model range starts at just $22,000 for the standard six-speed manual 2.0T Genesis Coupe for US buyers.
There are four model grades in the line-up: the standard Coupe, a Premium model, Track model, Grand Touring model and newly-introduced R-Spec version.
The latter features the 157kW 2.0-litre turbocharged engine combined with a six-speed manual gearbox and is intended for true driving enthusiasts.
It boasts a range of performance additions designed to keep the price low and adrenaline high with track-tuned suspension, 19-inch gunmetal-finish alloy wheels, Torsen limited-slip differential and R-Spec badging.
Certain non-essential options have been deleted to keep costs down and reduce weight such as Bluetooth, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls.
While the six-speed manual features throughout the range, two automatic boxes are offered depending on the model grade - these are a five-speed Shiftronic transmission and a flagship ZF six-speed Shiftronic box.
The most expensive model on offer is the 3.8-litre V6 Genesis Coupe Track coupled with the ZF transmission which comes in at $31,000 in the US.
While Hyundai may have gotten a jump on the market, it most certainly won't be alone for long, with similar offerings from Toyota and Subaru on their way as well as a rumoured Nissan 200SX replacement.
Unfortunately the Genesis Coupe will not be officially imported into Australia, although Hyundai is planning to showcase a lime green example at the Melbourne International Motor Show with Top Gear Live attendees already given a sneak peek.