Set to premiere at the Geneva Motor Show, the Zeppelin is intended to be the ultimate in the high-end luxury saloon segment.
The Zeppelin name comes from the legendary 1930s Maybach Zeppelin and the company aims to once again create the pinnacle in luxury vehicles.
Some of the highlights include a stunning paint finish, featuring a shoulderline in a contrasting colour, as well as the exquisite, meticulously crafted materials in the interior.
However the system which piqued our interest was the new "highly sophisticated perfume atomiser".
The perfume atomiser system gently wafts into the passenger compartment within ten to twelve seconds of its activation. Given the human nose adjusts to smells so that it no longer perceives them after a short while, the perfume atomiser switches off after about ten minutes.
It will then reactivate to allow the experience to be repeated. Maybach have patented this system, although we do have to admit it sounds like a bit of gimmick.
If that doesn't impress you, you'll be happy to know that only 100 Zeppelins are being built for the worldwide market.
Despite it's subtle styling, underneath the elegance lies a familiar Mercedes-Benz 6.0-litre V12 biturbo engine which now delivers an enormous 471 kW and 1000 Newton metres of torque!
The Maybach 57 Zeppelin costs €406,000 ($900,000) while the Maybach 62 Zeppelin retails for €473,200 ($1,050,000).
Of course if you want the perfume atomiser which can only be ordered on the Zeppelin, it will only cost you an additional €3950 ($8,700).
Both models go on sale in March but deliveries will commence in September 2009.
A two-tone exterior identifies the new Maybach flagship
Whatever angle it is viewed from, the new Maybach Zeppelin radiates character and the sort of style which appeals to all the senses. From the outside, the luxury brand’s new top-of-the-range model can be recognised by its two-tone special paint finish. The shoulderline is painted right through to the background of the headlamp assemblies in Rocky Mountains light brown, which forms a stylish and scintillating contrast to the Taiga black finish used for the rest of the vehicle body. Dark red tail light units and a fine vertical partition in the tailpipe add striking visual touches at the rear. Naturally, customers may also specify their Maybach Zeppelin in any other paint finish they wish.
The Maybach Zeppelin’s newly designed 20-inch wheels in a Chrome Shadow finish complete the picture. These were first painted with a black undercoat, before having a silver topcoat applied using an elaborate painting process that causes the tone to gradually increase in darkness from the outside in.
The streamlined exterior mirrors, which produce even less wind noise, are new to Maybach. They have a more angular design and are separated from the door frame by a slender arm, giving them a more expressive look. They also feature an enlarged mirror surface together with integral indicators in the shape of a horizontal “V” for even greater perceptual safety.
The curving “ZEPPELIN” lettering that appears below the distinctive double “M” emblem on the radiator grille and on the boot lid instantly gives away the elite status of the new Maybach Zeppelin.
Finest-quality leather and high-gloss piano lacquer trim The new Maybach Zeppelin is a car for connoisseurs, as is immediately apparent from its interior. Here, the luxurious leather appointments in California beige leather form a delightful contrast with the exclusive leather in deep Stromboli black that gives added impact to the shoulderline on the inside too. At the same time, the lustrous deep black tone of the leather harmonises beautifully with the exquisite piano lacquer finish of the trim elements. The precisely crafted contrasting topstitching in the dashboard and on the doors reinforces the Maybach Zeppelin’s sense of dynamism. The unusual diamond quilting pattern on the seat cushions and backrests together with the black piping gives the opulently styled seats a character all of their own. The occupants’ feet rest on genuine lambskin carpeting.
The limited-edition special models bear a number of discreet identifying markings in the interior too. The centre console in the front, the partition screen that is available as an option for the Maybach Zeppelin 62, plus the silver champagne flutes included as standard are all marked with the lettering “MAYBACH ZEPPELIN”, while the door sill panels as well as the key ring are engraved with the word “ZEPPELIN”.
World first – a system for a fine interior fragrance
Customers are also able to opt for an especially refined equipment detail that is exclusive to the Maybach Zeppelin – an imaginatively designed, extremely high-quality perfume atomiser, the only one of its kind in the world. It easily eclipses all previous efforts to produce something similar, both in terms of its visual appeal and its operation. Its sophisticated technology and premium fragrances, which can be individually chosen, create a unique aromatic experience in the Maybach Zeppelin’s interior at the push of a button – stimulating the senses of the occupants not with an overpowering perfume but with a soft, delicate scent.
The system’s core component is an internally illuminated Plexiglass sphere on the rear centre console, into which Maybach Zeppelin owners can insert a vial of their preferred fragrance. A regulator pump then directs a gentle flow of air into the Plexiglass sphere, fanning the vial's perfume molecules into the vehicle interior.
The ingenious control understands the human sense of smell
The perfume atomiser can be activated either from the driver’s seat or by means of a button in the rear centre console, with an additional thumbwheel in the rear for sensitive aroma control. The chosen fragrance gently wafts into the passenger compartment within ten to twelve seconds. On models with a partition screen, only the passengers in the rear are able to activate the atomiser.
The aroma experts took the human sense of smell into consideration when designing the control mechanism. As the nose adjusts to smells in such a way that it no longer perceives them after a short while, the perfume atomiser switches off after about ten minutes. Once the system has switched off, the fragrance – which does not seep into the interior’s materials or the occupants’ clothes – quickly evaporates. Reactivating the atomiser later allows the experience to be enjoyed all over again.
Artistic, hand-blown vials and specially developed fragrances
The system comes supplied with two select fragrances, which have been exclusively developed for the Maybach by a renowned perfumer from global specialist Givaudan: one light and refreshing, the other slightly heavier and woodier.
Maybach Zeppelin owners can also use other fragrances, or even have one specially developed and enjoy the luxury of immersing themselves in their very own, personally designed aroma. The fragrance holders are easily interchangeable. The specification includes a total of three valuable vials, which are hand-blown by a well-known glass artist.
The elaborate, silent-running perfume atomiser system is a patented Maybach innovation.