The 'Build The Commodore' virtual scavenger hunt, which Holden says is the largest of its kind ever hosted in Australia, asks the public to find 101 puzzle pieces hidden around the country in both online and physical locations to make up the first image of the all-new VF Commodore.
Punters who register at buildthecommodore.com.au will receive daily clues to find the puzzle pieces, and anyone who finds a piece and shares it online will be entered into the draw to win a new 2013 Holden Commodore.
Holden marketing director Simon Carr described the competition as a unique opportunity to engage the public in the launch of the VF Commodore, which will be officially revealed for the first time on February 10.
“The last time we launched a new Commodore, social media was in its infancy,” Carr said. “Facebook and YouTube were not household names and mobile phones were for calls and texts.
“Fast forward seven years and most of us have a mobile device connected to the internet. Half of all Australians are Facebook users and social networking is ingrained in how we act as consumers.
“For marketers, it means that any new product launch can be a fully-immersive experience, but for well-loved car like Commodore, we can really take our activity to the next level.”
The first puzzle pieces will be released tomorrow (February 6), with the hunt to conclude as the production car is unveiled four days later.
We got our first hint at the design of the VF Commodore last November when Holden’s US-based sister company Chevrolet took the wraps of its new NASCAR racer (above). The racecar takes styling cues from the Chevrolet SS, the upcoming left-hand-drive performance sedan based on the new Commodore that will be exported to North America from late 2013.
The Holden VF Commodore will go on sale across Australia from April.