Video: Hyundai Genesis ad behind-the-scenes

With New Zealand-born drift and stunt driver Rhys Millen given instructions to go as sideways as possible, Hyundai plans to also make the footage available online for fans to piece together their own Superbowl ad.

This behind-the-scenes glimpse from MotorTrend shows Hyundai has pulled out all the stops for this make-or-break marketing campaign, enlisting a Porsche Cayenne and Mitsubishi Evolution as high-performance camera cars.

The finished commercial will be seen on February 1 during the Superbowl, of course.