The UK's Daily Mail says the three-minute ad, ‘The Motherhood feat. Fiat 500L’, was given the green light after the managing director of Fiat UK showed it to his wife, who reportedly laughed hysterically.
Fiat UK marketing director Elena Bernardelli told the Mail the commercial was intended to put a smile on mothers’ faces.
“We wanted to connect with our target audience, starting with young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” Bernardelli said.
“We hope by dramatising the reality of embracing a new life stage in this way will raise a knowing smile from mums everywhere.”
The Fiat 500L – a five-door hatch with similar dimensions to the Mini Countryman – remains on the radar for Australia, although the bolstered Bambino has not been confirmed for our market at this stage.
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