Record March sales of 7140 vehicles has extended Mazda’s leadership as Australia’s top-selling import brand to 3289 vehicles over its closest full-line import rival, Mazda’s benchmark March performance enabled the car maker to push through the 7000 sales barrier for the first time ever.
The March result out did Mazda’s previous record of 6627 retails (set in January 2007) by 7.7 per cent, or 513 vehicles. March 2007 was a 25 per cent increase up on the same month last year (5706 sales). Strong year-to-date sales have insured the company its best ever quarterly sales performance of a massive 20,132 vehicles, well ahead of its previous quarterly benchmark set in 2005 (17,631 sales).
Mazda has achieved a year-to-date market share of 7.9 per cent, an improvement of 0.8 percentage points over the first three months of last year. March also gave individual cars some of the best months, with the outgoing Mazda2 reaching its best-ever monthly result with 732 sales (the company is doing specials to get the current model out the door before the new model arrives).
Mazda commercial utility range, led by the new BT-50, also set a new high with 789 sales. The Mazda3 sedan and hatch was the company’s best seller as usual, with March sales record of 3182 sales and 15.7 per cent of the small car market.
The all-new SUV crossover, the CX-7, went from strength-to-strength last month retailing 775 vehicles, almost 200 sales up on its February total. Combined sales of the CX-7 and Tribute delivered Mazda’s best-ever SUV sales month.
The Mazda6, with 1232 sales and 18.2 per cent segment share, was again the top-selling import in the sub $60,000 Medium segment – however the aging Mazda 6 has been slowly declining in sales over the last 12 months.