For his take on Subaru's WRX in relation to the current market, Davie has scored himself a MIO C220 GPS Satellite Navigation system valued at over $300.
Subaru has a key problem here… WRX was once the leader. When you lead, you define a segment and others have the disadvantage of trying to market into the niche you have defined. Customers will look at your competitors cars mainly in the context of wether they match up to yours. Now the WRX is a follower. Its trying to bend / compromise itself to fit into someone else's niche. It tried to fit the crowd pleaser Euro Golf GTI niche. Fail. You need disciplined mature styling, well sorted suspension and a quality interior to do that.
Now its scratching round trying to fit the WRX back into the hard core Jap hot 4 market niche. This is currently defined by the Ralliart and to a lesser extent, the overpowered but blisteringly fast MPS. Subaru should have remained disciplined and evolved the WRX so it kept defining this segment. The sad and self inflicted Impreza identity crisis of the last 8 years is one of Subarus own making.
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