The Rolls-Royce Phantom Series II has been officially launched in Australia, bringing staggering price reductions that see most of the ultra-luxury range cut by more than a quarter of a million dollars.
Three Phantom models now start below $1 million mark. The BMW-owned company has reduced the cost of the regular Phantom from $1,075,000 to $855,000, the Phantom Extended Wheelbase drops by $260,000 to $990,000, and the Coupe now costs $995,000 rather than $1,260,000.
The Rolls-Royce Phantom Drophead Coupe will draw $280,000 less from wealthy Australians’ bank accounts, now priced at the original launch figure of the entry Phantom - $1,075,000.
Rolls-Royce sales in Australia have slipped by 21 per cent year on year, while rival Bentley has enjoyed 12 per cent growth.
The company, however, says a strong Australian dollar has encouraged it to revise the Phantom’s pricing.
“The Rolls-Royce Phantom was originally priced in 2003 [and] since then the Australian dollar has grown in strength against the US dollar significantly, with a pricing change occurring in 2010,” said Paul Harris, Rolls-Royce Motor Cars’ Asia-Pacific regional director.
“The currency trend has continued, therefore after careful consideration Phantom Series II cars will be launched in Australia with revised pricing and base specification, adjusted to reflect this change.
“This decision reflects the advice given by economists and independent counsel sourced by Trivett Bespoke.
Harris says interest from Australian customers for the Phantom Series II has been strong since the update was announced at the 2012 Geneva motor show.
He adds that the driveaway prices are also “merely indicative” as most Phantoms are commissioned or built to order.
A key mechanical change for the Rolls-Royce Phantom range is the introduction of a new ZF 8-speed automatic gearbox - in place of the old six-speeder - that improves the fuel economy and emissions of the direct injection 338kW V12 engine by 10 per cent.
A new rear differential is also added.
The exterior gains new LED headlamps as standard that can also peer around corners at night, a multi camera system provides views ahead, behind and overhead, there’s a redesigned multimedia controller, and a new satellite navigation system is complemented by a larger, 8.8-inch display.
The new Rolls-Royce Phantom Series II made its debut at the company’s upgraded Melbourne showroom.
Click to read CarAdvice’s review of the new Rolls-Royce Phantom Series II.