The limited run of full-size production Hot Wheels Edition Camaros is due to start arriving at Chevrolet dealerships next year following the start of production in early 2013, marking the first time a Hot Wheels car has been offered for sale by any manufacturer.
Clearly recognisable as a Hot Wheels car, the Kinetic Blue Chevrolet Camaro Hot Wheels Edition, which is available in both coupe and convertible body styles, sports a Camaro ZL1 front upper grille, ZL1 rear spoiler (coupe models only), front splitter, full length central matt-black graphic, rear tail-light panel blackout graphic, flame graphics, Hot Wheels logos, and red-lined black 21-inch wheels.
Inside, a black instrument panel and door inserts are joined by Hot Wheels-style flame decals on each door, Hot Wheels Edition sill plates, and black leather-trimmed seats with red and black stitching and an embroidered Hot Wheels logo.
Available in the US with a range of engines including the Camaro’s 318kW/569Nm LS3 V8, Chevrolet marketing vice president Chris Perry is confident the Chevrolet Camaro Hot Wheels Edition will entice those millions of people who grew up playing with Hot Wheels.
“Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages,” he said.
The 1968 Custom Camaro 1:64-scale toy was one of the original 16 Hot Wheels cars issued and remains one of the most valuable Hot Wheels toys among collectors.