The creation of this new organisation will provide a platform for the expanded Sime Motors business in this country and offer additional head office support for both franchises.
Mr Dommerson was previously Managing Director of Peugeot Automobiles Australia, a position which he had held since 2001. Under his guidance Peugeot sales in Australia have almost tripled, and awareness of the brand has risen significantly.
"I am very pleased to be leading the expansion of Sime Darby in the Australian automotive market, and I have thoroughly enjoyed my time heading up the Peugeot brand". Dommerson was quoted as saying, "With a team of dedicated staff and a professional dealer network we have certainly grown the brand considerably, and I am confident of its continued success moving forward. I am looking forward to the new challenges of further growing the Sime Darby Motors business in this country".
Ken Thomas, previously National Sales Manager for Peugeot Automobiles Australia has been appointed as the new General Manager/Director of the company. Thomas has been an integral part of Peugeot’s growth, having held the Sales Management role for the past seven years.
Mr Thomas comes to his new position with a wealth of industry experience having held senior positions for several automotive brands.
"I would like to congratulate Rob on his appointment and for the great success he has achieved since 2001". Thomas said, "I am looking forward to heading up Peugeot Automobiles Australia, and I believe with our range of stylish, safe, economical and affordable cars, we are well placed to continue the success story for brand in the coming years."
The CarAdvice team wish to offer both Rob and Ken the all very best in their new roles.