Priced from $37,990, the Touring SE costs $1500 more than the entry-level Aurion AT-X on which it's based. With more than $1800 of added features, the end result is a better-equipped car with a $300-plus value advantage.
Limited to 1500 units, the Toyota Aurion Touring SE scores 17-inch alloy wheels (with full-size spare), front fog lamps, sports grille, rear spoiler and SE badge, as well as a premium steering wheel with audio controls and sports pedals.
The Touring SE is available in six paint colours – Diamond White, Silver, Graphite, Eclipse Black, Wildfire and Reflex Blue – and will be produced at the local manufacturer’s Altona production plant in Melbourne until December.
The special edition Touring variant comes just six months after the launch of the new-generation Toyota Aurion.
Toyota has sold 5877 Aurions across the country so far this year. Although that figure is 14.1 per cent off the Aurion’s 2011 pace, its sales are declining at a slower rate than the large car segment as a whole – which is down 24.8 per cent – and its share of the market has increased from 12.0 per cent to 13.7 per cent.
Toyota Australia recently launched an advertising campaign designed to promote its locally manufactured Aurion and Camry sedans, and earlier this month introduced a zero per cent finance offer for both vehicles.