Segment-topping performances from three models and a hugely successful single-day promotion have helped Mazda become the first full-line importer in Australian automotive industry to sell more than 10,000 vehicles in a month.
Official VFACTS data released by the Federal Chamber of Automotive Industries confirmed Mazda Australia sold 10,093 vehicles across the country in September, eclipsing its previous monthly record of 9345 set in April by 748 units.
The record month also saw Mazda rise to second on the overall sales charts for just the second time in its history (the first also coming in April), slotting in between market leader Toyota (17,300) and Holden (8955).
Mazda Australia managing director Doug Dickson said the brand’s most successful ‘M-Day’ sale ever helped push the Mazda3 small car to its highest ever sales result (4276 units), the CX-5 compact SUV (1809) to its second best month on record, and the Mazda2 (1801) to the top of the city car segment.
“We are, of course, extremely pleased to have sold over 10,000 cars in September,” Dickson said. “It was a fantastic result driven by another very successful M-Day … which was embraced by our customers all over Australia.
“What is even more pleasing though is that our range of cars continues to appeal to a wide and interested audience. On record sales pace, we are looking forward to the remaining three months of the year.”
After nine months of the year, Mazda has sold 77,862 vehicles across Australia, and is now just 10,471 sales short of last year’s calendar-year record.
Having averaged 8651 sales per month so far in 2012, Mazda now needs to average 7379 sales across October, November and December to break the significant milestone of 100,000 sales for the year.
Other strong September performers for Mazda included the Mazda6 (645), which finished second in the medium segment behind the locally produced Toyota Camry (2267), and the Mazda BT-50 (1124), which came sixth overall in the ute segment.
With sales up 18.1 per cent so far this year, Mazda’s growth is almost double that of the rest of the industry, which is up 9.4 per cent and on track for a record of its own.
Mazda looks set to finish third in the sales race this year. Toyota holds an unassailable lead with 159,111 sales, while Holden – despite its sales slipping 11.0 per cent so far in 2012 – appears safe in second with 85,345 sales. Trailing Mazda are Hyundai (68,460) and Ford (65,892), which look destined to fight it out for fourth spot.