Lamborghini will continue to build one-offs and super exclusive limited edition vehicles as a way of funding new technology for its series production cars.
Lamborghini CEO Stephan Winkelmann told a group of media including CarAdvice at the 2012 Paris motor show: "We will continue to invest in one-offs like the Aventador J, or like the technical demonstrators with a very limited number of cars, up to 20, like the Sesto Elemento".
When asked about the financial viability of such projects, Lamborghini's commercial director, Fintan Knight, said, “it’s both a tangible and intangible gain, because you can’t replace a car like the Sesto Elemento in the value it adds to the brand.
"Even today we see manufacturers showing chassis, which use the same carbonfibre technology that we used two years ago when we presented the Sesto Elemento.”
Lamborghini has always done well with its limited edition models as they typically push the design envelop to the outer edge and in many respects redefine the future of sports cars.
The Sesto Elemento is a prime example of this cutting edge technology. Weighing just 999kg and featuring a V10 powertrain with permanent all-wheel drive, it is capable of blasting from 0-100km/k in a blistering 2.5 seconds.