Jaguar global brand director Adrian Hallmark made the announcement at the car's 2012 Paris motor show unveiling, confirming earlier speculation suggesting the entry-level Jaguar F-Type V6 would be priced between the $133,300 Boxster S and the $254,600 Carrera Cabriolet.
A $190,000 starting price would also position the F-Type around $50,000 below the entry-level Jaguar XK Convertible, which starts from $243,000 in Australia.
Hallmark outlined JLR’s grand plan for prestige English brand when he said, “Jaguar has embarked on a very ambitious investment program that is designed to take the brand from a successful niche player to a really strong global premium brand over the next five to 10 years.
“We have a clear vision for what Jaguar should be. We have an enviable heritage and we have a unique DNA in Jaguar. That’s built on three pillars that have existed from the very beginning: innovative technology, seductive design and inspirational performance."
The Jaguar F-Type is the first two-seat sports car Jaguar has produced in over 50 years, since the iconic E-Type first rolled of the assembly line in 1961. To say that it’s been a long wait is something of an understatement.
Hallmark calls it “The first breakthrough product in the new era for Jaguar and the company’s return to the sports car segment - the segment that we helped to create 90 years ago this month”.
Jaguar will be hoping the all-new F-Type will make the same kind of impact that Jaguar founder Sir William Lyons made when he created the legendary SS Jaguar 100.
Lyons followed up with the equally successful XK120 - famous for being the fastest production car in the world at the time. Its nameplate denoted its top speed: 120mph (193km/h).
The iconic E-Type Jaguar evolved out of the success of the most famous racing Jaguars, namely the C-Type and D-Type, which dominated motorsport in their day.
The E-Type captured the mood and the spirit of a whole generation. It re-framed the sports car and demonstrated the essence of Jaguar’s DNA: innovative, seductive and performance.
The E-Type was a tough act to follow and a considerable challenge for Jaguar director of design Ian Callum and the engineering team that was charged with developing a 21st century Jaguar sports car in the midst of strong global competitors that occupy the sports car segment today.
The F-Type is indeed the spiritual successor to the E-Type, as well as Jaguar’s other iconic nameplates that so clearly defined the Jaguar brand throughout its history, as Callum explained when he said: “This car is not an E-Type, this is F-Type. This car is for now. It’s got it’s own character, it has its own time and its in its own place. It’s very much a Jaguar.”
The unique horizontal tail-lights were inspired by the E-Type, however, as were the twin centrally mounted exhaust tips on the 3.0-litre V6 F-Type and F-Type S. Interestingly, they were actually manufactured by a specialist Italian exhaust manufacturer.
With F-Type, Jaguar expects to introduce the brand to a whole new generation of people that is yet to experience a proper Jaguar sports car.
Pricing for F-Type in Australia will be finalised closer to its local launch in the second quarter of 2013.