The man responsible for the design of the Volkswagen Golf Mk7 has defended his creation against criticism that the new small car is overly conservative.

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Head of Volkswagen Group design Walter de Silva told US industry journal Automotive News he was convinced the trend of “overdesign” – emphasised by “too many lines [and] too much styling” – was over, and clean and timeless was the way forward for the seventh-generation Golf.

“[The design] can't be only for one or two seasons,” de Silva said. "People want to understand what they buy.

“There is a certain security in our design. When you know that it keeps the resale value, it's important for a family. That's our intention.”

De Silva suggested the complex design of some modern vehicles like the BMW 3 Series, Ford Fusion (Mondeo) and the Hyundai Sonata (i45) was already becoming dated.

Three years ago, de Silva told UK publication Autocar he could not sleep at night when he thought about the Golf Mk7, such was the weight of expectation he felt to get the next evolutionary design chapter right.

The all-new Volkswagen Golf was unveiled in Berlin at the beginning of this month, and will make its first official public appearance at tomorrow’s Paris motor show.

The standard Golf hatch range will go on sale in Australia in the second quarter of 2013, with the sporty GTI, Golf R hot-hatch, versatile wagon and soft-top Cabriolet variants all set to follow in the succeeding months and years.

What do you think of the design of the new Volkswagen Golf Mk7? Share your thought with us in the comments section below.