The one-time payment covers all necessary tools, training, technology programs and specific showroom elements that reflect the SRT brand.
All 2347 Chrysler Group dealerships in the US can sell and service all other SRT-badged models but are required to sign special agreements to sell the new Viper.
There’s a US$5000 ($4840) payment for a base agreement covering tools, training and signs. The payment also gives dealers preferential ordering and extra allocation of SRT vehicles such as the Jeep Grand Cherokee SRT8.
In order to sell the Viper, however, dealers need to hand over another US$20,000 ($19,350) for a ‘high-performance’ agreement.
Chrysler today announced the SRT Viper will be priced from US$97,935 ($94,730), while the flagship SRT Viper GTS will cost from $120,395 ($116,460).
Dealers who participate in the program will be required to allot time for staff to receive special SRT training and participate in an annual SRT track experience day, driving all SRT models. The track day is also offered free to SRT customers.
The all-new Viper is powered by an 8.4-litre V10 generating 477kW and 813Nm of torque to the rear wheels. Like the previous generations, which were sold under the Dodge brand, the new Viper is being produced in left-hand-drive only and as such will not be available in Australia.
Check out the 2013 SRT Viper GTS-R on track - you'll probably want to turn the volume up.