Among the unveilings will be the world premiere of the all-new Ford Mondeo – the European version of the blue oval’s new medium sedan, which has so far only been seen in Ford Fusion specification (pictured above) as it is sold in North America.
The Mondeo unveiled in Amsterdam will give us our best look yet at how the Mondeo will appear when it goes on sale in Australia, which is unlikely to be before the start of 2014.
Ford CEO Alan Mulally and Ford of Europe chairman Stephen Odell will host the ‘Go Further’ event – named after the brand’s new global marketing slogan – which is expected to draw more than 2500 dealers, employees and media representatives from around the world.
Odell said Ford would detail a “major product acceleration for Europe” at the event, which he said would be one of the largest new product and technology rollouts in the history of Ford of Europe.
Ford’s decision to host the Go Further event three weeks out from the 2012 Paris motor show is an obvious ploy to maximise its exposure and avoid being lost among the myriad other exciting unveilings scheduled for the French show, which kicks off on September 27.