The dramatic SUV concept was designed by AvtoVaz’s new design chief, Steve Mattin, who previously worked for Mercedes-Benz and Volvo where he oversaw the design of the second-generation M-Class and the XC60 concept car, among many production cars.
With hints of Range Rover Evoque, Kia Sportage and Citroen DS4 in its design, the Lada XRAY concept debuts the brand’s new ‘X’ front-end – incorporating the headlights, foglights, grille and lower air intake – that is set to become a feature of future Lada vehicles.
Lada says the first production models showcasing the new design language should hit Russian showrooms by 2015.
The XRAY’s cabin continues the progressive design of the exterior, with generous lashings of brown leather, metal accents, soft plastics and lush carpets.
A large, pop-up central display screen and a crisp digital instrument cluster adds a futuristic quality to the cockpit.
AvtoVaz gave no details of the Lada XRAY concept’s powertrain, and while the manufacturer has no plans to put it into production, elements from the XRAY’s design will influence future models from the brand.