Unfortunately, as is the case these days, not everyone saw it as a joke. So far the BBC has fielded thousands of complaints from angry truckies.
The remark can be seen in the video below:
For a little bit of fun an online games developer has come up with "Run Clarkson Run". Truckies can now commit digital murder by watching an animated Clarkson get hit by a truck.
It's much more fun though, to simply control Clarkson as he runs for his life.