Volkswagen and Discovery Channel have teamed up to throw a Volkswagen Beetle into the ocean in the name of the cult classic documentary series Shark Week, in the German brand’s first year as presenting sponsor for the program.


The specially built Volkswagen Beetle shark observation cage was put together with the help of marine biologist and shark expert Luke Tipple and his engineering team with the goal to put viewers in the driver’s seat for a cruise along the ocean floor.

Volkswagen of America marketing communications general manager Justin Osborne said, “We wanted the integration to be authentic and fit naturally with the Volkswagen brand, imprinting our signature style on Shark Week."

The bespoke deep-sea diving Beetle’s ocean excursion will mark the 25th annual Discovery Channel Shark Week, airing in the US this week.