In a press conference today, BMW’s CEO, Mr Reithofer, confirmed that there will not be a series model of Concept CS. The CS had been rumored to be the next BMW flagship which might have replaced the discontinued 8 Series.
The BMW CS Concept made its debut at the Shanghai Auto Show back in 2007 and it was one of the BMW’s most acclaimed concepts. Fans and car lovers alike were thrilled with the innovation and the plans BMW had for their new car. Sadly, these warm feelings have now been shelved.
"All our actions are based on careful consideration and foresight. It does not make sense to build up stocks which are bound to reduce our revenues later on. We also have a commitment to our dealerships and the well-being of the company" Mr Reithofer said.
The decision was made despite the positive feedback received as the concept did not match the group's "ambitious profitability targets". The focus for the brand's future will now instead draw on new technologies including the top priority EfficientDynamics and Project i.
Source: BMW Blog